How to place the innovation at the service of the commercial performance of your brand?
|In partnership with|Altavia Retail Lab provided you with a selection of the best international cases of retail innovation, combining physical and digital to improve traffic, recruitment, retention, and sales. Many practical innovations that mark the new omnichannel customer experience and transform on- & offline points of sale in buying places.
During 3 days, the visitors discovered on booth H 014 French and international concrete cases, deciphered with Altavia's experts the springs of these innovations and shared best practices to adapt these ideas to their business issues.
They also discussed with the
robot NAO, the new partner for sales assistants. He presented the ALTAVIA RETAIL LAB and shared information about his role in DARTY shops.
Recruit, animate, attract, retention, surprise, availability.
Surprise, seduce, recruit, fetching, meet, proximity, mobility, conviviality.
Support, on & offline, shopper journey, cross-channel, recognition, experience, personalization, connected object.
Loyalty, customize, adapt, one to one, tailored, accessibility.
Customer knowledge, comparison, anticipation, expectations, predictive purchase, promotion, application.
Share, crowdsourcing, co-creation, crowdstorming, collaborate, participation.