Discover innovative stores that make Paris the capital of experiential retail.
Paris Retail Tour
Tuesday, September 22nd, 2015 • 9.00 am-3.00 pm
During the Paris Retail Tour, retail and brand top managers (France and international) visited a selection of 8 outlets located in prestigious Parisian districts, whose concepts stand out due to their innovative character, new technologies implemented, a specific design or merchandising set up to attract and accompany visitors, making the purchasing process a unique, comprehensive and seamless experience. A unique occasion to learn about best practices and meet the store managers who shared their experience.
The digital innovations that could be discovered were all consumer-centric:
- They offer customers the possibility to live new experiences and share them with friends on social media,
- They enable to consume Any-time, Any-Where, Any-Device while using mobile apps, mobile payment, stocks information, click-and-collect service...
- Retailers can increase the average basket, retain customers at the point of sale and keep an omni-channel contact with customers thanks to new digital tools,
- The latest technologies serve both the retailer and the consumer (RFID, 3D, IBeacon…).
LEROY MERLIN 139 avenue Daumesnil – Paris 12e - The brand’s second shop in Paris uses Oculus Rift to bring the interior to life and create simulations. Customers can try products and connected clients are in for a good time!
PARROT 30/34 rue du Quatre Septembre – Paris 2e - The world’s only Parrot store gives the French brand’s customers 60 sq.m. devoted to the world of technology and designed by Philippe Starck: drone demos, 25-screen image wall and a wide range of innovative connected items.
MILIBOOTIK 100 rue Réaumur – Paris 2e - A 600 sq.m. Milibootik for interior design fans in search of something new. You are invited to download the dedicated app as soon as you walk into the concept store. A route is then suggested based on your needs and tastes. Customers can scan the items they’re interested in, view full information and easily add products to their baskets.
FRED 14 rue de la Paix – Paris 2e - The interior of this brand new store on the famous diamond merchant street showcases the brand’s values. Customers pay on tablets. At night, the shop window displays holograms of rings with cabochons in place of the pieces on show during the day.
L’ HABIBLIOTHEQUE 61 rue Saint Tonge – Paris 3e - The ultimate “library” concept store in the heart of the Marais. The website and the only store in France enable you to uncover and borrow designer pieces on subscription at affordable prices before you buy. Here you’ll find a select range of designers from all over the world. The new way to shop!
UNIQLO 39 Rue des Francs Bourgeois – Paris 4e - The past meets the present in the Marais: digital displays cover the walls in this 19th century precious metal foundry refurbished by designer Masamichi Katayama. Exemplary merchandising with total respect for the site on 3 floors. The basement exhibits the history of the building and the tools that were used!
UNDIZ MACHINE 47 rue de Rivoli – Paris 1er - The Etam group’s second shop in France and first in Paris (the other is in Toulouse). The USP is the spectacle of ordering the product and having it delivered in-store in a capsule propelled through the air in a transparent tube.
LA SAMARITAINE 83 rue de Rivoli – Paris 1er - See the future complex in 3D and have a full-on experience with Oculus Rift. The Samaritaine app presents the building’s augmented reality: a department store, three panoramic terraces, restaurant, hotel, crèche and office premises. La Samaritaine has had a makeover in the heart of Paris!
Paris Retail Tour by Store Electronic Systems
Wednesday, September 23rd, 2015 • 9.00 am-3.00 pm
In partnership with Store Electronic Systems, Paris Retail Week offered the opportunity to preview several stores at the cutting-edge of digital technology. From different large retail sectors (food, electronics, luxury), these globally unique sales outlets are reinventing in-store purchasing and offering shoppers new services like personalized coupons and, in real time, the geolocation of products, self-scan to pay, enhanced and contextualized information etc. At the end of this tour in Paris, visitors had experienced how the physical store through the use of digital technology is central to the experience of the connected and omnichannel shopper.
- Intermarché Issy-les-Moulineaux
- Bus conference / Intervention of an Expert: Cécile Delettré (International coordinator French Marketers and Member of the Board Adetem - Global DMA)
- Darty République
- Bus conference / Intervention of an Expert: Régine Vanheems (Co-director of O4C, the Observatory for Crosschannel and Connected Trade)
- U Express Montorgueil
- Bus conference / Customer Case: Stéphane Mauroy (IT & Digital Director - Sephora France)
- La Grande Epicerie
More stores to visit
5 tours to explore a variety of shops and unearth remarkable retail innovations: connected shops, Internet of things, merchandising, cross-channel, digital in-store or customer experience.
Download the Paris Retail Guide