Programme of Wednesday, the 23rd of September
Plenary Room, Wednesday, the 23rd of September – 9.00-10.00 am
Mass marketing is dead, long live Inbound Marketing! Plugging a product is a thing of the past: now it’s up to customers to come to the brands. This involves offering a personalised experience to each customer. Thanks to new technologies (Bluetooth, RFID, geolocation, sound signals, etc.), retailers can now contextualise their communications and promotions based on where they are.
They are also building a sense of closeness and loyalty among their customers by being much more attentive to them, allowing them to participate in the life of the brand, and creating services and content involving them.
Come and hear testimonials from marketing directors at this round table that will teach you a great deal about best practice in the field!
Speakers to be confirmed
Hosted by: Martine Fuxa, E-Commerce Magazine
Plenary Room, Wednesday, the 23rd of September – 10.00-11.00 am
|Special session organised by the ACSEL, French association of digital economy.|
Speaker: Florent Nosel, E-commerce and Digital Director, KILOUTOU and President of the BTOB e-Marketing Commission of ACSEL
Room 12 - Digital(in)Store, Wednesday, the 23rd of September – 10.45-11.30 am
|Solutions workshop organised by the French trade association representing Cooperative and associated trade partner networks.|
Plenary Room, Wednesday, the 23rd of September – 11.00 am-12.00 pm
Room 7, Wednesday, the 23rd of September – 11.30-12.15 pm
Today, two thirds of the Internet traffic are generated by the activity of robots, including that of search engines. The use of structured data is a key to the visibility and SEO of products and brands on the web.
Discover how new strategies implemented by major online retailers (Amazon, Cdiscount, Ebay ...), to develop their market place and facilitate access to products by the consumer, are based on the generalization of a unique identification code.
Maxime Zablot, Head of Partnerships - Marketplace, Cdiscount
Marc Benhaïm, Omnichannel Category Manager, GS1 France
Plenary Room, Wednesday, the 23rd of September – 12.00-2.00 pm
Twitter is an information platform that connects you in real time to your interests and people who share them, wherever they are. With more than 500 million tweets posted each day and 302 million active users, each interaction forges a unique link between users and gives us signals about their interests, feelings and opinions. For every company, these links are opportunities to interact with its audience and deliver the right message, at the right time and in the right context to address their issues.
The Twitter France team, represented by Sebastien Raballand, David Sourenian, Aissatou Diallo and Mathieu Gabard will present a study of Twitter users in France, a summary of new products and best practices, and three case studies of French advertisers supported by their agency.
Sébastien Raballand, Sales Manager Continental-Europe
David Sourenian, Head of Research - France
Aissatou Diallo, Sales Consultant - Commerce & Performance
Mathieu Gabard, Head of Marketing
Plenary Room, Wednesday, the 23rd of September – 2.00-3.00 pm
Special session organised by Cercle Marketing Direct (Direct Marketing Circle), French reference network for professionals of direct and digital marketing.
Multichannel , data and social networking as support to shop exposure and loyalty-building: strengths and limitations.
Norah Luttway, Marketing and Communication Director, Carnet de Vol
Isabelle Léon, Communication and Image Director, Cyrillus
Nathalie Dupas, Founder and Managing Director, BASE SUD
Room 12, Wednesday, the 23rd of September – 2.45-3.30 pm
|The BeCommerce Market Monitor provides insight into to the Belgian B2C e-commerce market and aims at offering starting points for a strategic tool to all companies and organisations that are involved in e-commerce in Belgium. Besides insights into online purchases and spendings, the BeCommerce Market Monitor provides information about buyer profiles, shipping costs, payment methods en attitudes towards online shopping. The request for information about the online shopping market is so large that BeCommerce and GfK Belgium have decided to publish the BeCommerce Market Monitor four times a year. This is made possible by PostNL, Google, and Worldline.|
Carine Moitier, Managing Director, BeCommerce
Plenary Room, Wednesday, the 23rd of September - 4.30-5.30 pm
The point of sale is now a lifestyle space. With point of sale digitisation and the rearrangement of store layout, retailers have everything they need to provide their customers with different, fun experiences and concepts (pop-up stores) that make them want to spend more time in store and consume more.
What strategies and tools need to be put in place? Following what roadmap? How can all teams be involved in this approach?
A look back at some winning strategies.
Anne Breuillé, Marketing Director, CAMIF-MATELSOM
Gonzague de la Fresnaye, Shopper Marketing Director, L’OREAL
Hosted by: Regine Vanheems, Professor at Sorbonne/ IAE Lyon. Director of Cross-channel and Connected Commerce Observatory