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Why exhibit?

reasons to exhibit


reasons to exhibit

The creation of the DIGITAL(in)STORE trade show meets the growing need of suppliers to present their technologies and solutions for new connected retail outlets to a targeted audience in a premium environment.

92% of exhibitors were satisfied with their participation in 2015, and 89% were satisfied with the quality of visitors.

85 % of exhibitors were satisfied with the quality of the contacts they met during the Business Meetings.

93% of exhibitors stated that holding Digital(in)Store and E-Commerce Paris together under the Paris Retail Week banner brings a good business dynamic.

They support DIGITAL(in) STORE:

Marc Latouche, General Manager at Key Infuser emphasizes the "good exchanges and good business contacts with visitors who stopped by our booth" and "the opportunity to meet the players in three days".

Cedric Brun, Marketing & Communication Manager at Geo Web Services, plebiscites "the adequacy of the visiting companies with the desired target" and "the quality of contacts".

Séverine André, Marketing Manager at Cegid, welcomes "a dynamic event" and the emergence "of new e-commerce / marketing positions" among the visitors they met.

Extract from the Digital(in)Store 2015 exhibitors' survey

…and by professional visitors

DIGITAL(in)STORE by Equipmag answers the needs of retailers wishing to develop or optimize an e-commerce website and e-retailers wishing to develop or optimize physical stores.

66 % of visitors came with investments projects, 74 % of them found the necessary solution at the event.

92 % of visitors find the creation of Digital(in)Store relevant regarding the sector's evolution.

Extract from the Paris Retail Week visitors' survey

DIGITAL(in)STORE: a premium event

DIS15 visual
  • A venue shared with E-Commerce Paris: free circulation of visitors between the 2 events
  • A show that was relevant to current issues in the industry
  • A Start-up Village aimed at companies offering innovative solutions and wishing to raise their profile among retail decision-makers
  • Targeted business meetings scheduled before the show through a dedicated platform
  • Special events to decode today's and tomorrow's major trends in retail
  • Alongside the show, a programme of conferences with contributions by top retail experts from France and abroad

Synergy of 2 trade shows for a strong and targeted communication

A promotion strategy harnessing the power of 2 well-known trade shows: EQUIPMAG and E-COMMERCE PARIS, with a targeted communication plan:

  • Press and institutional partnerships: partnerships with recognised player in the sector
  • International promotion: targeted campaigns in Germany, Belgium, Italy, Spain, the Netherlands, United Kingdom
  • Direct marketing: e-news and phone campaigns on targeted database (88,000 contacts)
  • Website / Mobile site / Smartphone app
  • Media relations: over 500 journalist contacts
  • Social media: Twitter, LinkedIn, Facebook, YouTube, Pinterest