Customer relationship reinvents itself with the digitisation of points of sale.
Consumer data collection and analysis is simplified to allow the implementation of targeted and relevant marketing campaigns. Customer relationship reinvents itself and can now be managed via a mobile app, via in-store geolocation and the latest loyalty solutions that recently appeared.
Coupled with digital services in-store, these innovations dedicated to customer relationship provides new opportunities for retailers to develop their trade relations.
The digitisation of points of sale is an opportunity for retailers to work on customer relationship in a much more extensive way.