Experiential fittings: for a successful (re)organization of a retail outlet around digital technologies.
When creating new concepts of outlets or integrating digital into an existing point of sale, it is necessary to think the whole architecture, design and shop fitting to be consistent with the digital services to be proposed. The goal is to create a welcoming atmosphere, consistent with the brand image and especially to create a unique and distinctive shopping experience for consumers.
The experiential fittings therefore gives a new meaning to the visit that turns into a real discovery of the brand universe. It helps to increase the time spent in-store and the sales volume. It improves the satisfaction and the overall experience of increasingly hurried and demanding consumers.