In the new concepts of outlets, new technologies play their best role for improving the consumer purchasing path.
In the new concepts of outlets, new technologies play their best role to improve the consumer purchasing path: they can scan the digital labels to access information about products, new payment and scanning systems reduce the waiting time at checkout and associated anxiety. The autonomy is given to the customers thanks to body scanners, augmented reality and self scanning.
The technology serves CRM and marketing objectives. Thanks to beacons, RFID and NFC technologies, it is now possible to reach the customer with contextual and personnalised offers. Retail software packages are refined to develop more advanced loyalty programs and manage pricing and promotions effectively.