Cap Digital will host a special session during Paris Retail Week.
A versatile lever for customer engagement as well as measuring effectiveness, data is analysed and cross-referenced to predict sales, link physical and online points of sale, manage product information including stock and deliveries, optimise journeys and incorporate offers, to achieve the holy grail of ubiquity, simultaneousness and completeness.
Data lies at the heart of the new disruptive value creation models. The user, the customer, is indeed central to this transformation in the ways we “do business”. How does this change manifest itself? Startups will come and give their accounts of this trend towards the development of increasingly sophisticated behavioural analysis tools, usage innovations based on community-driven approaches, and finally on the progress of artificial intelligence and its applications for connected commerce.
Hosted by Françoise Colaïtis, Deputy Delegate in charge of strategy, Cap Digital Speakers: