The "digital in store" refers to the integration of digital devices and solutions in point of sale.
The "digital in store" refers to the integration of digital devices and solutions in points of sale to increase traffic, enhance the shopping experience and drive in-store sales.
Today, it is clear that consumers are more mature than the market. They are increasingly:
This makes it essential for retailers to provide the necessary investments to adapt their offer to new customer behaviors and buying process, both in terms of digital media (smartphone, tablet, interactive terminals, display), and in shopfitting and store equipment (intelligent furniture and lighting, atmosphere, etc.).
Source: Wincor study, December 2013